‘Non-discrimination’ in pushing of e-commerce information
Precision-information pushing stems from the combination of traditional internet information provision services and big-data analysis. With the emergence of big-data-analysis methods, providers of information services have gradually brought in the information service model of precision-big-data pushing, e.g., portals, certain search engines and some providers of content services, which make available article pushing through mobile apps. However, while bringing user loyalty, precision-information pushing may also give rise to the problem of “discrimination”, where technical means help deprive the user of his or her right to obtain information at his or her own discretion or in a fair manner.